Barry Nelson is the president and CEO of FactorLab, provider of the safety leading indicator application SmartTagIt, which has been used by field professionals across dozens of enterprises over two million times in the last 2.5 years. With over 20 years of experience at the intersection of incident prevention and technology, Barry and his teams have helped hundreds of companies utilize emerging technologies, organizational science, and machine learning to significantly reduce accidents and injuries in the workplace. Barry works with industry leaders to use workplace conversations, combined with computational linguistics and natural language processing, to identify early indicators of unplanned and potential catastrophic events in the workplace.