Full Name
Tom Lix
Job Title
CEO
Department/Company
Cleveland Whiskey
Speaker Bio
Although Lix received a doctorate in marketing with an emphasis on behavioral modeling and information communications from Boston University in 1992, he is a once upon a time student activist and college dropout who hitchhiked cross country and fought forest fires in Alaska at the age of 17. Today he makes whiskey. Lix was the founder of the first university sponsored motorcycle club in America and ultimately spent 6 years traveling the world in the United States Navy before returning to complete his undergraduate degree in business (summa cum laude). An avid sailor, classic motorcycle enthusiast and aspiring sculptor, in those rare moments of free time it’s an even chance you’ll find Lix somewhere offshore sailing his 32’ Ketch “Relief”, rebuilding the carburetors on a 1969 Triumph Bonneville or deep in the basement of the Massachusetts College of Art, pouring molten bronze or welding scrap iron. Specialties: An innovative leader in relationship marketing, he was perhaps best summarized by Arthur Hughes, the author of Strategic Database Marketing (1994), who states in his acknowledgements that “… (Lix) has the imagination to see what relationship marketing can do, where others see only names and data.”
Tom Lix