Full Name
Cheri Phyfer
Job Title
President, Water Innovations
Fortune Brands Global Plumbing Group
Speaker Bio
Cheri is responsible for continuing to drive above-market growth across the GPG platform while building strong, iconic brands and bringing innovation into the market through acquisitions and strategic partnerships that drive continued market outperformance. Her brand leadership includes the continued rejuvenation of the Moen brand, which has distinguished its category leadership with the “Who Designs for Water?” campaign; and further establish the House of Rohl platform, which has solidified its luxury category leadership with “The Story Craft Tells” positioning.
Cheri was most recently president, GPG Americas. She first joined the GPG in 2018 as president, U.S. Businesses. In this role, she had responsibility for the business strategy to increase market share and achieve exceptional business results. She oversaw innovation in sales, marketing and product development with a focus on driving profitable growth.
Cheri joined the company from The Sherwin-Williams Company. During her impressive 20-year career there, she ran two of the company’s largest store divisions prior to serving as president, Consumer Brands Group. She distinguished herself as a strategic business unit leader with a proven ability to grow market share across an extensive portfolio of brands.
Cheri holds a holds a Bachelor of Arts in Management and a master’s degree in Business Administration from Clemson University.
Cheri Phyfer